ABP has grown into an international business but we never forget our roots. Find out where we’re coming from, as a business and as people.
ABP’s vision is simple. To be the best at everything we do. Being a market leader comes with responsibilities. You also have to lead on quality, traceability and sustainability.
It’s our responsibility as leaders in the market to show the way, and encourage our entire industry to follow a sustainable path.
This is ABP’s Advantage Beef Programme, a dynamic new enterprise partnership that helps farmers build a sustainable beef business.
Each person in our business is dedicated to producing consistently high quality. We expect the same from everyone in our supply chain. It all matters.
Our meat is completely traceable and our processes are lean. Because we believe in the integrity of our products, we will always safeguard these standards. Our customers deserve nothing less, and we go above and beyond for them, each and every day.
Ireland’s geographical position at 53° north is the optimum latitude for sustainable natural grass production. Generous rainfall and a mild climate give the country the longest grass-growing season in the EU, creating ideal conditions for our cattle to graze on lush pasture throughout the year. That’s a difference we call the Grass Advantage, which we’re proud to pass on to our customers in our beef: natural, sustainable, low in saturated fat, high in vitamins and minerals.
Another advantage we have is in our dedication to animal welfare, which means that the cattle can enjoy a calm, secure and stress-free life while grazing on the pure, delicious grass that nature has provided. It’s better for them, and gives our beef a real advantage.
Advantage Beef
As pioneers in sustainability, ABP has a duty to keep working towards Net Zero. Find out about our ongoing programmes and rising standards.
Discover Animal Welfare